What are you going to do today?
As part of the Volkwagan Canada campaign, there’s a website allowing you to remix your own Sunday Drive music and virtually drive through an interactive road. As you change the music, the scenery changes too. The campaign asks people “What Happened to the Sunday Drive?” Volkswagen is trying to encourage people to visit a new town, take a ride to the countryside or to just get out there and explore far and away places, all with the notion of bringing back that romance of the Sunday Drive. The website was made by Red Urban and was the ‘site of the day’ on FWA. It’s pretty nice, you should have a go yourself or go buy the 2011 Golf and do the real thing. Unfortunately dancing bails of hay and dinosaurs are probably not included. I’m going to a powder paint party later as part of the holi celebrations for the festival of colours! It’s going to be a great Sunday.