Change My Mind

For the Design Corporate and Advertising module we were given a brief called “change my mind.” Our task was to choose a product or service that is perceived by the general public in a certain way and then design an advertising campaign to alter the way the product is perceived so it now appeals to new audiences or has an alternate use. We were restricted to the use of still media.

I decided to focus on learning a foreign language. This is typically aimed at adults and is compulsory for students in secondary level education but what about children? They have the highest learning capacity and are a far more ideal candidate for picking up a foreign language than anyone older. I designed this ad campaign to create awareness amongst parents and show the benefits of their children having this valuable skill.


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