Yesterday we had to pitch a possible product line/corporate identity for a contemporary souvenir representing Belfast. I focused on giving people the opportunity to recreate some of the traditional food they would have enjoyed during their stay in NI. This souvenir is different in that it’s not permanent, it’s an experience. I thought it would engage them with part of our culture in an easy way. Even those normally not that interested in cooking or baking, this could appeal as it is so accessible.