New Blood is D&AD’s annual exhibition of the best graduating talent from across the UK. Five of us from uni traveled to London and exhibited our work; Chris Dunlop, Ronan Lunney, Heather Browne, Winnie Shek and myself.
With around 100 booths, and a lot of amazing work on show, it can be difficult to stand out from the crowd. Our booth had a minimal approach, playing with the theme of miniature. We each created separate mini exhibitions, within card boxes, to showcase our work. This invites the viewer to peep in and engage with our work at a close level. We were really excited to hear we were nominated for ‘Best Stand’.
Some close up shots of my box. The top ‘gallery’ shows my RAP N RECIPE project.
The bottom peep holes show the ‘cinema room’ where my ‘Time Well Spent’ animation played on a constant loop. Check it out here, if you weren’t able to catch the peepshow in London.